Head of Marketing - MSME Segment (Jakarta, Surabaya, Palembang, Makassar)

Join Bussan Auto Finance as our Head of Marketing for the MSME Segment and lead strategic initiatives to drive business growth across key Indonesian markets, including Jakarta, Surabaya, Palembang, and Makassar. In this pivotal role, you will spearhead our marketing efforts to capture the MSME market, a segment that is crucial for our expansion in Indonesia. With a strong focus on digital marketing, data-driven strategies, and innovative campaigns, you will work closely with cross-functional teams to achieve our business objectives.

Bussan Auto Finance is a leading financial services provider in Indonesia, committed to empowering businesses through accessible and innovative financing solutions. With a rich history spanning over two decades, we have established ourselves as a trusted partner for both large corporations and MSMEs. In Makassar, we are looking for a dynamic and experienced marketing professional to lead our efforts in this growing market.

As the Head of Marketing, you will be responsible for developing and executing marketing strategies that drive customer acquisition, retention, and loyalty. You will leverage your expertise in marketing analytics, SEO, and social media marketing to create impactful campaigns that resonate with our target audience. Daily, you will collaborate with the sales, product, and operations teams to align marketing efforts with business goals and ensure seamless execution.

📋 Tanggung Jawab Pekerjaan

• Develop and implement comprehensive marketing strategies to drive business growth in the MSME segment.
• Lead and manage a team of marketing professionals, providing guidance and support to achieve departmental goals.
• Conduct market research and analysis to identify trends, opportunities, and challenges in the MSME market.
• Oversee the creation and execution of digital marketing campaigns, including SEO, content marketing, and social media marketing.
• Collaborate with the sales team to develop and execute lead generation and conversion strategies.
• Monitor and analyze marketing performance metrics to measure the effectiveness of campaigns and make data-driven decisions.
• Stay updated with industry trends and best practices in marketing and finance to drive innovation and continuous improvement.
• Build and maintain strong relationships with key stakeholders, including partners, vendors, and customers.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 10 years of experience in marketing, with a proven track record in leading marketing teams and driving business growth.
• Proven experience in developing and executing digital marketing strategies, including SEO, content marketing, and social media marketing.
• Strong understanding of the MSME market and the financial services industry.
• Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Strong leadership and communication skills, with the ability to inspire and motivate teams.
• Proficiency in using marketing tools and software, such as Google Analytics, HubSpot, and social media platforms.
• Certifications in marketing or related fields are a plus.

🛠️ Keahlian

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